Reaching the right audience with marketing communications is becoming more difficult because

Question

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With the rise of digital media and social media, there are now more channels and platforms for marketers to consider, making it challenging to know where and how to target their audience effectively. Additionally, consumers are now exposed to a vast array of content, making it more difficult for brands to stand out and capture their attention. As a result, the media environment has become more complicated, and it is harder to reach the right target audience with marketing communications.

Reaching the Right Audience with Marketing Communications Is Becoming More