Ryan is debating how to allocate the IMC budget for his new ski equipment store.He knows having knowledgeable salespeople in his store can simplify buyers' purchase decisions.He should also consider that,compared to other IMC alternatives,personal selling is

Question

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The statement implies that personal selling may be more effective than other IMC alternatives but also more expensive. Therefore, Ryan should allocate a significant portion of his budget towards personal selling to ensure his salespeople are knowledgeable and can simplify the buying process for customers.

Ryan Is Debating How to Allocate the IMC Budget for His