It is primarily the retailer's responsibility to make sure customers' expectations are fulfilled.

Question

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As the business selling the product or service, the retailer is responsible for ensuring that their customers' expectations are met. This includes everything from the quality of the product, to customer service, to pricing accuracy, and more. By providing a positive experience and meeting customer expectations, retailers can build trust and loyalty with their customers.

It Is Primarily the Retailer's Responsibility to Make Sure Customers