Aaron has designed innovative accessories for hard-core bicycling enthusiasts.He knows where and how he will make them,and he needs to turn his attention to getting the products to the customers.As he chooses retail partners,which of the following is least important in this process?
A) looking at the channel structure
B) determining where target customers will expect to find this product
C) considering characteristics of channel members
D) encouraging new bicycling enthusiasts
E) considering distribution intensity

Question

Quizplus · Accepted Answer

Encouraging new bicycling enthusiasts, while important for the success of Aaron's business in the long run, is not directly relevant to choosing retail partners. The other options, such as looking at the channel structure, determining where the target customers will expect to find the product, considering characteristics of channel members, and considering distribution intensity, are all important factors to consider when selecting retail partners to get the products to the customers.

Aaron Has Designed Innovative Accessories for Hard-Core Bicycling Enthusiasts