Distribution intensity is commonly divided into three levels:
A) intensive, exclusive, and selective.
B) primary, secondary, and tertiary.
C) administered, vertical, and independent.
D) global, national, and local.
E) corporate, contractual, and independent.

Question

Quizplus · Accepted Answer

Intensive distribution involves placing the product in as many outlets as possible, exclusive distribution involves granting exclusive rights to a limited number of dealers, and selective distribution involves using a limited number of outlets in a geographic area to sell the product.

Distribution Intensity Is Commonly Divided into Three Levels