When Creative Pen Company designed a new pen that was particularly comfortable to use,it wanted to literally get the pen in the hands of as many consumers as possible.Creative Pen will probably choose __________ distribution for its new product.
A) intensive
B) exclusive
C) selective
D) collective
E) variable

Question

Quizplus · Accepted Answer

Intensive distribution is a strategy that aims to make the product available to as many customers as possible through as many channels as possible. This would be the best choice for Creative Pen Company as they want the pen to be in the hands of as many consumers as possible. Intensive distribution involves using multiple channels such as wholesalers, retailers, and online stores to reach a wide audience.

When Creative Pen Company Designed a New Pen That Was