If you are a marketer for a manufacturer,and the marketing mix for your product focuses on very specific market segments,you'd like to sell your product through
A) department stores.
B) category specialist stores.
C) extreme value retailers.
D) specialty stores.
E) convenience stores.

Question

Quizplus · Accepted Answer

Specialty stores are the best choice as they cater to specific market segments and offer a focused product range. This aligns with the marketing mix strategy of targeting specific market segments.

If You Are a Marketer for a Manufacturer,and the Marketing