One product strategy used by retailers to differentiate themselves from competitors is
A)the use of private-label brands.
B)discount pricing.
C)removing brand labels from their merchandise offerings.
D)JIT product delivery.
E)offering brand-name merchandise.

Question

Quizplus · Accepted Answer

The use of private-label brands allows retailers to offer unique products that cannot be found at other stores since they are exclusive to their brand. This helps to differentiate the retailer from competitors and can also improve margins since they are not paying for the name recognition of a national brand.

One Product Strategy Used by Retailers to Differentiate Themselves from Competitors