Retailers can gain valuable knowledge about their customers from the transaction process and from
A) trade industry profiles.
B) store brand/private-label brand ratios.
C) omnichannel flow process.
D) the insights of store personnel.
E) end-of-aisle positioning studies.

Question

Quizplus · Accepted Answer

Store personnel have direct contact with customers and are able to provide valuable insights about their behavior, preferences, and needs. Retailers can use this information to improve customer service, tailor marketing strategies, and optimize the overall shopping experience. The other options listed may provide useful information, but they are not as directly related to customer behavior and preferences as insights from store personnel.

Retailers Can Gain Valuable Knowledge About Their Customers from the Transaction