Benton manages a building supply company.He wants to invite 20 of his most valuable building-contractor customers to a golf outing and party.Benton will likely use the firm's ___________ to identify these customers.
A) website
B) CRM database
C) specialty store sales
D) annual sales report
E) inventory management system

Question

Quizplus · Accepted Answer

A CRM (Customer Relationship Management) database is a tool used by businesses to manage interactions with customers and keep track of customer information. It would be the most likely source for Benton to identify his most valuable building-contractor customers and invite them to the golf outing and party.

Benton Manages a Building Supply Company