Tess is the marketing manager for a fast-food restaurant chain.She uses a target return pricing strategy because her firm's primary objective is to
A) increase profits.
B) increase sales.
C) decrease competition.
D) build customer satisfaction.
E) broaden the product line.

Question

Quizplus · Accepted Answer

Tess is using a target return pricing strategy, which means she is setting prices to achieve a specific level of profit. This indicates that her firm's primary objective is to increase profits.

Tess Is the Marketing Manager for a Fast-Food Restaurant Chain