Many product-dominant firms use quality service
A) as a way to minimize the cost of production.
B) to support a standards gap.
C) as a way to increase the perishability of their products.
D) to install a voice of the customer program.
E) to maintain a sustainable competitive advantage.

Question

Quizplus · Accepted Answer

Quality service can be used by product-dominant firms to maintain a sustainable competitive advantage. By providing better customer service and support, these firms can differentiate themselves from competitors and create a loyal customer base. This can lead to repeat business and positive word-of-mouth marketing, which can ultimately increase sales revenue and profits.

Many Product-Dominant Firms Use Quality Service