Because services are __________,it is often difficult for marketers to convey the benefits to consumers.
A) heterogeneous
B) inseparable
C) intangible
D) perishable
E) substantial

Question

Quizplus · Accepted Answer

Services are intangible, meaning they cannot be seen or touched, and this makes it difficult for marketers to convey their benefits. Unlike physical products, where consumers can see and touch the product, services are experienced rather than owned. This means that marketers need to use other methods such as advertising, testimonials, and branding to help consumers understand the benefits of their services.

Because Services Are __________,It Is Often Difficult for Marketers to Convey