When marketers state that services are ________, they are referring to the fact that services are produced and consumed at the same time.
A)intangible
B)inseparable
C)heterogeneous
D)perishable
E)peripheral

Question

Quizplus · Accepted Answer

Inseparability refers to the fact that services cannot be separated from the service provider or the customer. Services are produced and consumed at the same time, meaning that customers typically play an active role in the production process. This is unlike tangible goods, which are produced and consumed at different times and can be physically handled and stored.

When Marketers State That Services Are ________, They Are Referring