The owners of hotels whose services are produced and consumed at the same time know that consumers do not have the opportunity to try out their service before purchasing. Many hotels use ________ to overcome the problem of inseparability of services.
A)promotional discounts
B)zone of tolerance allowances
C)perishability gap analysis
D)point-of-purchase displays
E)satisfaction guarantees

Question

Quizplus · Accepted Answer

Satisfaction guarantees are the most effective way for hotels to overcome the problem of inseparability of services. By offering a satisfaction guarantee, hotels are essentially giving consumers the opportunity to try out their service before committing to a purchase. This gives consumers more confidence in their decision to use the hotel's services and increases the chances that they will make a purchase.

The Owners of Hotels Whose Services Are Produced and Consumed