Firms can close the ________ gap by matching customer expectations with actual service through use of marketing metrics.
A) seniority
B) knowledge
C) standards
D) delivery
E) communication
Correct Answer:
Verified
Q40: Margo isn't sure how to market her
Q41: The _ gap can be closed by
Q42: The Service Gaps Model is designed to
Q43: Table One is considered the best Italian
Q44: For years, the Mogul Sheraton, a four-star
Q46: When there is a significant difference between
Q47: By setting appropriate service standards and measuring
Q48: The old cliché "Service with a smile"
Q49: A _ gap reflects the difference between
Q50: The customers at Monica's pastry shop want
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