A product is anything that is of value to a consumer and can be offered through a voluntary marketing exchange.

Question

Quizplus · Accepted Answer

This is the definition of a product provided by the American Marketing Association (AMA). A product can be a physical item, a service, an idea, or any combination of these three. It is designed to satisfy a consumer's want or need and can be exchanged for something else of value.

A Product Is Anything That Is of Value to a Consumer