Brand equity is calculated by subtracting sales of generic brands from the sales of branded items in a category.

Name: Brand equity is calculated by subtracting sales of generic brands from the sales of branded items in a category.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Brand equity is the additional value a brand adds to a product beyond its function. It is measured by consumer perception, brand loyalty, and awareness. Therefore, it cannot be calculated by subtracting sales of generic brands from the sales of branded items in a category.

Brand Equity Is Calculated by Subtracting Sales of Generic Brands