A product is __________ that can be offered through a voluntary marketing exchange.
A) the combination of a firm's marketing mix
B) the brand associations
C) the category depth
D) a tangible item
E) anything of value to consumers

Question

Quizplus · Accepted Answer

A product is defined as anything of value to consumers that can be offered through a voluntary marketing exchange. This includes not only tangible items but also services, experiences, events, persons, places, properties, organizations, information, and ideas.

A Product Is __________ That Can Be Offered Through a Voluntary