The complete set of all products offered by a firm is called its
A) product line.
B) product categories.
C) product mix.
D) product breadth.
E) product line depth.

Question

Quizplus · Accepted Answer

The complete set of all products offered by a firm is called its product mix. This includes all product lines and categories offered by the firm, as well as their depth and breadth within each line. Option A, product line, refers to a specific group of related products offered by the company. Option B, product categories, refers to the group of products that are similar in function, performance, and characteristics. Option D, product breadth, refers to the number of different product lines that a firm offers. Option E, product line depth, refers to the different variations and options available within a product line.

The Complete Set of All Products Offered by a Firm