A ________ is a group of associated items that consumers tend to use together or think of as part of a group of similar products.
A)product line
B)product mix
C)product mix breadth
D)line extension
E)brand extension

Question

Quizplus · Accepted Answer

A product line is a group of associated items that customers tend to use together or think of as part of a group of similar products. It may consist of different variations of a product or several related products.

A ________ Is a Group of Associated Items That Consumers