Zappos is a successful online shoe company. One of the difficulties in running a shoe company is the need to have significant ________, a large number of items in each product line.
A)brand equity
B)product line breadth
C)product line depth
D)product mix depth
E)product mix breadth

Question

Quizplus · Accepted Answer

Product line depth refers to the number of items or variations within a product line. Since Zappos is a shoe company, it is necessary for them to have a wide range of options within each type of shoe they carry to cater to customers' different preferences and needs. Therefore, product line depth is the most appropriate option.

Zappos Is a Successful Online Shoe Company