Marketers with successful brands sometimes hesitate to expand their brands because
A)Federal Trade Commission regulations limit the number of products that can be marketed under an individual brand name.
B)it is costly to maintain many product lines, and it might weaken the brand's meaning.
C)it is often difficult to get additional marketing communications coverage for the brand.
D)manufacturing divisions usually control brand expansion and are often in conflict with the marketing division.
E)the current economy can support only a limited number of product options.

Question

Quizplus · Accepted Answer

Successful brands often have a specific meaning or image associated with them in the minds of consumers. Expanding the brand to too many product lines can dilute this meaning and confuse consumers. Additionally, maintaining multiple product lines can be costly and difficult to manage. Therefore, marketers may hesitate to expand their brands in order to maintain the consistency and strength of the brand image. The other options mentioned - FTC regulations, difficulty in getting marketing communications coverage, manufacturing division conflicts, and limitations of the economy - may be factors in certain cases, but are not the main reason why marketers hesitate to expand their brands.

Marketers with Successful Brands Sometimes Hesitate to Expand Their Brands