Parents of young children have been known to drive out of their way so their kids will not see McDonald's Golden Arches and plead with their parents to stop.For McDonald's,the Golden Arches reduce marketing costs because people (including young children)
A) have memorized the McDonald's menu.
B) prefer yellow to other colors.
C) know what the Golden Arches brand symbol means.
D) recognize increases in product line depth.
E) are sensitive to brand repositioning.
Correct Answer:
Verified
Q42: Why would a firm spend over $2
Q43: The value of a brand is often
Q44: Nora is deciding whether to purchase brand-name
Q44: Marketing expenditures allocated carefully can result in
Q45: Matt was passionate about Hollister.It was the
Q51: The XYZ car manufacturing company is advertising
Q52: If many consumers in the marketplace are
Q59: Firms spend millions of dollars annually to
Q60: Firms that use the same brand name
Q72: Sometimes brand names become synonymous with a
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents