The XYZ car manufacturing company is advertising its new hybrid vehicle.It understands that its competition,Toyota's hybrid car,the Prius,is known for being economical,a good value,stylish,and good for the environment.Toyota has the advantage of
A) copyrights and trademarks.
B) brand awareness.
C) brand extensions.
D) generic branding.
E) brand associations.
Correct Answer:
Verified
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