When Amanda shops for lipstick,she always buys Really Red by Cover Girl.This is an example of
A) brand loyalty.
B) brand awareness.
C) brand association.
D) brand equity.
E) perceived value.

Question

Quizplus · Accepted Answer

Amanda's consistent purchase of Really Red by Cover Girl indicates her brand loyalty. She has developed a preference for this brand and product, which can lead to positive brand equity and associations. Brand awareness refers to a customer's ability to recognize and recall a brand, while brand association refers to the attributes and qualities associated with a brand. Perceived value is the amount a customer is willing to pay for a product or service, based on their perceived benefits and costs.

When Amanda Shops for Lipstick,she Always Buys Really Red by Cover