All of the following are included in the main criteria used for determining how "good" a brand is,or how much equity it has except
A) brand awareness.
B) brand loyalty.
C) brand associations.
D) brand conceptualization.
E) perceived value.

Question

Quizplus · Accepted Answer

Brand conceptualization is not a main criteria used for determining brand equity. The four main criteria used for determining brand equity are brand awareness, brand loyalty, brand associations, and perceived value.

All of the Following Are Included in the Main Criteria