In the case of Band-Aid adhesive bandages, the brand name has
A)successfully employed private-label branding.
B)distinctive brand substitutability.
C)grown through private-label branding.
D)become synonymous with the product itself.
E)avoided brand extensions.

Question

Quizplus · Accepted Answer

The brand name Band-Aid has become so well-known that it is often used as a generic term to refer to any adhesive bandage. This is a prime example of a brand becoming synonymous with the product itself.

In the Case of Band-Aid Adhesive Bandages, the Brand Name