Why would a firm spend over $2 million for a 30-second ad on television during the Super Bowl?
A) because of the annual competition for the most creative Super Bowl ad
B) because the Super Bowl offers an opportunity to create significant brand awareness
C) because the Super Bowl is a significant opportunity to be associated with global marketing
D) because Super Bowl ads generate brand loyalty
E) there is no good reason

Question

Quizplus · Accepted Answer

The Super Bowl offers a massive audience and exposure to viewers from all over the world. Therefore, it is an excellent opportunity for a firm to create significant brand awareness and promote their products/services. A 30-second ad during the Super Bowl can reach millions of people and generate media attention, which can impact sales and profits positively.

Why Would a Firm Spend Over $2 Million for a 30-Second