Relatively few consumers like to go to the dentist. Dental insurance plans that pay for regular checkups increase the ________ of dental care by reducing the cost to the consumer.
A)perceived value
B)brand awareness
C)brand loyalty
D)generic positioning
E)brand extension

Question

Quizplus · Accepted Answer

By reducing the cost to the consumer, dental insurance plans that pay for regular checkups increase the perceived value of dental care, making it more attractive to consumers who may otherwise be hesitant to seek out dental treatment.

Relatively Few Consumers Like to Go to the Dentist