Frequent buyer\user award programs can be used to
A)increase price sensitivity.
B)decrease co-branding costs.
C)lower licensing fees.
D)expand product line depth.
E)maintain contact with loyal customers.

Question

Quizplus · Accepted Answer

Frequent buyer/user award programs are designed to maintain contact with loyal customers. By offering rewards or incentives for continued patronage, the program encourages customers to remain loyal and continue purchasing from the company. This helps to build a strong customer base and can lead to increased sales and repeat business. The other options listed (increasing price sensitivity, decreasing co-branding costs, lowering licensing fees, and expanding product line depth) are not directly related to frequent buyer programs.

Frequent Buyer\user Award Programs Can Be Used to