Consumers might not realize that Old Spice health and wellness products and Iams pet nutrition products are made by the same company-Procter & Gamble.Old Spice and Iams are known as
A) individual brands.
B) family brands.
C) corporate brands.
D) traditional brands.
E) umbrella brands.

Question

Quizplus · Accepted Answer

Individual brands are distinct brand names used for different products within the same company, allowing them to target different markets or segments without being directly associated with the parent company.

Consumers Might Not Realize That Old Spice Health and Wellness