All of the following are potential benefits of brand extension except
A) allowing the perception of a brand with a quality image to be carried over to the new product.
B) lowering marketing costs.
C) boosting sales of the core brand.
D) spending less on creating brand awareness and associations.
E) eliminating competition.

Question

Quizplus · Accepted Answer

Eliminating competition is not a potential benefit of brand extension. In fact, brand extension can sometimes lead to increased competition as the brand enters into new categories or markets. The other options listed are all potential benefits of brand extension.

All of the Following Are Potential Benefits of Brand Extension