Shell MasterCard,created cooperatively by Shell Oil Company and MasterCard,is an example of
A) co-branding.
B) brand extraction.
C) brand collusion.
D) a generic brand.
E) brand dilution.

Question

Quizplus · Accepted Answer

The Shell MasterCard is an example of co-branding because it involves two separate brands, Shell Oil Company and MasterCard, working together to create a new product with both brands incorporated.

Shell MasterCard,created Cooperatively by Shell Oil Company and MasterCard,is an Example