Marketers selling milk, bread, and other consumer staples know that most customers do not spend much time searching or comparing alternatives. For most consumers, these are ________ goods.
A)specialty
B)shopping
C)convenience
D)ritual
E)impulse

Question

Quizplus · Accepted Answer

Convenience goods are those consumer products and services that customers usually buy frequently, immediately, and without great comparison of alternatives. Milk, bread, and other consumer staples are considered convenience goods as they are necessary for everyday life and are readily available in most stores.

Marketers Selling Milk, Bread, and Other Consumer Staples Know That