When manufacturers try to understand what customers are looking for,they are thinking about the _______ component of the product offer.
A) core customer value
B) associated services
C) augmented products
D) product support
E) quality level

Question

Quizplus · Accepted Answer

The core customer value is the main benefit that a customer is seeking when purchasing a product. By understanding what customers are looking for, manufacturers can better fulfill this core customer value and create a more appealing product.

When Manufacturers Try to Understand What Customers Are Looking For,they