Suppose that Walgreens (a major drug store chain)wants to introduce its own brand of cough medicine that is similar in contents and packaging to a national brand,but at a lower cost.What kind of brand would Walgreens be introducing?
A) private-label brand
B) counterfeit brand
C) premium brand
D) national brand
E) manufacturer's brand

Question

Quizplus · Accepted Answer

Walgreens is introducing a product that is similar to a national brand, but at a lower cost. This is a common strategy used by retailers when they create their own brand of products. Such brands are called private-label brands, store brands, or house brands. The retailer sources the product from a manufacturer and puts its own name and logo on the packaging. Private-label brands are typically priced lower than national brands and offer customers a more affordable option.

Suppose That Walgreens (A Major Drug Store Chain)wants to Introduce