When a company launches a new product line with an existing brand name, this is known as
A)a brand extension.
B)a line extension.
C)a multi-brand.
D)a new brand.
E)co-branding.

Name: When a company launches a new product line with an existing brand name, this is known as A)a brand extension. B)a line extension. C)a multi-brand. D)a new brand. E)co-branding.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

A brand extension occurs when a company uses an existing brand name to launch a new product line.

When a Company Launches a New Product Line with an Existing