Which of the following brand strategies is being used when the local ice cream shop decides to add a new flavor to its menu?
A) a line extension
B) a brand extension
C) a copycat brand
D) a premium brand
E) a multi-brand

Question

Quizplus · Accepted Answer

A line extension is when a company adds a new product or flavor to an existing line of products. In this case, the local ice cream shop is adding a new flavor to its existing menu, making it a line extension.

Which of the Following Brand Strategies Is Being Used When