When a restaurant chain,Big Burgers,launches its own brand of frozen meals,this is an example of a

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Brand extension is defined as a marketing strategy in which a company expands its product lineup by adding new types of products under the same brand. In this case, Big Burgers is extending its brand by launching its own brand of frozen meals, which falls under the same line of business as its restaurants.

When a Restaurant Chain,Big Burgers,launches Its Own Brand of Frozen