Marketing research should be used only to produce favorable recommendations for senior management to consider.

Name: Marketing research should be used only to produce favorable recommendations for senior management to consider.
Brand: Quizplus
Rating: 4.9 (52 reviews)

Question

Quizplus · Accepted Answer

Marketing research is intended to provide objective and accurate information to senior management, regardless of whether the findings are positive or negative. It is important to present the results honestly and let senior management make informed decisions based on the data.

Marketing Research Should Be Used Only to Produce Favorable Recommendations