During a recent budget cutting session, the finance manager at Eastern Shore Bank proposed eliminating the marketing research budget. You are the marketing director. What general arguments would you use to defend expenditures on marketing research?

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The Answer of During a recent budget cutting session, the finance manager at Eastern Shore Bank proposed eliminating the marketing research budget. You are the marketing director. What general arguments would you use to defend expenditures on marketing research?

During a Recent Budget Cutting Session, the Finance Manager at Eastern