Glocalization refers to a global marketing strategy in which each of the four Ps is customized for each country.

Name: Glocalization refers to a global marketing strategy in which each of the four Ps is customized for each country.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Glocalization combines global and local considerations, adapting products or services for each local market while maintaining an overall global strategy, rather than customizing all elements of the marketing mix (product, price, place, promotion) entirely for each country.

Glocalization Refers to a Global Marketing Strategy in Which Each