A consumer products company produces inexpensive goods in underdeveloped markets, then repackages them as cost-effective innovations for Western buyers. This is an example of glocalization.

Question

Quizplus · Accepted Answer

This is an example of reverse innovation, where products are developed in emerging markets and then adapted for developed markets. Glocalization involves adapting global products to fit local markets.

A Consumer Products Company Produces Inexpensive Goods in Underdeveloped Markets