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If You Visit a Kentucky Fried Chicken Restaurant in China

Question 106

Multiple Choice

If you visit a Kentucky Fried Chicken restaurant in China, you will find on its menu not only KFC's regular items, but also congee, a rice porridge that can feature pork, pickles, mushrooms, and preserved egg. This is an example of which global product strategy?


A) sell the same products in both the home country market and the host country
B) sell only products native to the home country
C) sell a product similar to that sold in the home country, but include minor adaptations
D) sell only products native to the various global markets
E) sell totally new products or services

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