Unilever discovered that people in emerging economies could not afford to buy standard sizes of toothpaste or shampoo,so Unilever started selling single-serve packets at very low prices.Later,Unilever discovered that the same approach worked in the United States and started also selling them there.This is an example of

Question

Quizplus · Accepted Answer

"Reverse innovation" refers to a company developing a product or service in an emerging market and then introducing it in developed markets. Unilever's strategy of selling single-serve packets at low prices in emerging economies and then bringing that approach to the United States is an example of reverse innovation.

Unilever Discovered That People in Emerging Economies Could Not Afford