Paula has developed a successful business selling appliances to homebuilders.She carefully monitors the issuance of new home permits to anticipate how many appliances she will need to buy in order to supply her customers.Paula is concerned with __________ demand.

Question

Quizplus · Accepted Answer

Paula is monitoring the issuance of new home permits to anticipate the demand for appliances from homebuilders. This demand is derived from the demand for new homes, and therefore she is concerned with derived demand. Modified demand refers to changes in demand due to marketing efforts, secondary demand refers to demand for complementary products, rebuy demand refers to demand for a product in an ongoing business relationship, and delayed demand refers to demand that is postponed or occurs at a later time.

Paula Has Developed a Successful Business Selling Appliances to Homebuilders