Kim is the sales representative for a major textbook publisher.When she calls on the business faculty at General University,her first stop is to chat with Frank,the business department secretary.From Frank,Kim learns which professors have left the university or have newly arrived.Frank also helps Kim make appointments to see professors to discuss textbook choices.Frank acts as the __________ in the business department buying center.

Question

Quizplus · Accepted Answer

Frank is acting as the gatekeeper in the business department buying center by controlling access to the professors and providing information about their movements and preferences.

Kim Is the Sales Representative for a Major Textbook Publisher