Markham Publishing Is Known for Its Consultative Buying Center Culture

Markham Publishing is known for its consultative buying center culture. Recognizing this organizational culture, someone attempting to sell to Markham Publishing should

A) treat all members of the buying center as equally important.
B) address the concerns of all buying center members but understand there is just one decision maker.
C) focus on providing information to and making the sales approach to the one decision maker.
D) attempt to facilitate the collective agreement of all members of the buying center.
E) focus attention on the gatekeeper in the buying center's team.