Fordham Hardware Is Known for Its Consensus Buying Center Culture

Fordham Hardware is known for its consensus buying center culture. Recognizing this corporate culture, someone attempting to sell to Fordham Hardware should

A) focus exclusively on the head of the buying center.
B) address the concerns of all buying center members but understand there is just one decision maker.
C) focus on providing information to and making the sales approach to the one decision maker.
D) attempt to facilitate the collective agreement of all members of the buying center.
E) attempt to get one "friend" on the committee to support his products.